Thursday, September 15, 2005

charge against Starbucks

I try to make mental notes during the day along the lines of "That's a great idea. I'll write about that or put it on the blog." What I have learned from this practice is that there is a reason 3M does not make mental notes. Post-its are much more reliable.

So the short of it is, when I get the chance to type something up, I can never remember what I wanted to write about.

So last night I wrote it on a cocktail napkin. Why was I writing on a cocktail napkin? I was having cocktails. Kevin and I went to see The Overcoat, our first show as part of the "Out with A.C.T" theater series (very, very cool). We started with a cocktail at the house. Then beer with pizza at a strange restaurant that was on Kevin's list of United Miles Restaurant Bingo, then we had a cocktail at the theater, and at intermission, then the after event was sponsored by a winery which was pouring freely, and then the train-wreck moved to Moby's until I could pour myself into a cab.

It seems, purely mathematically speaking, that (vodka + beer + vodka + vodka + wine + wine + wine + wine + vodka = crappy morning). You would think that this was not a formula one would have to test empirically. Yet, I was not the freshest flower in the vase this morning.

En route last evening, Kevin went on a rant against coffee cards (you never know how much is left on them, they are easily lost, and a pain to use when the cashier or computer has a problem), and then on to a general disdain of Starbucks. We had also been talking about renting DVDs from Superstar on 18th, which uses a pre-paid credit program to reduce the costs associated with credit card transactions (merchants have to pay VISA/MC/AMEX a fee for every card transaction, which makes low-dollar transactions a break-even or even cost-losing event). Tying the two thoughts together, Kevin revealed something I think is brilliant: He charges his cups of coffee at Starbucks so they lose money on the transaction. Subtle consumer activism? Dunno. But I think that's hilarious.

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