And in, courtesy of American Apparel, rode the 500.

A University of Wisconson-whitewater student was assaulted recently for wearing one of American Apparel's "Legalize Gay" t-shirts.  To show their support, the American Apparel company bought a one-page ad in the student newspaper condemning the attack and shipped 500 of the shirts to the university student organization asking that the shirts be given away to any student who wanted one.  Since then, the University and student groups have held rallies and taken a variety of actions in support of LGBT students. 

Pretty cool corporate response.