meme is over, SF appears unscathed

Did any of y'all hear of the ridiculous "bros icing bros" meme/phenomenon? No? Apparently it was really big with the east coast bros (i.e. frat boys at non-academically stressful colleges). It was big. And now it's dead. I read news that it was dead, butthen had to go look up what the hell they were talking about.

Here's the basic sitch: one bro ambushes another bro by presenting him with a Smirnoff Ice an at inopportune time. Bro must knee down and shotgun the Smirnoff Ice regardless of what he's doing or where he is going. If the icee has his own Smirnoff Ice on him, he can ice-block.

Honestly, it seems like this thing was huge. I never heard of it. Gratefully.

Here's the how-to video on YouTube (for a meme to have come and gone, 71 thousand hits isn't all that much. My video of Kevin getting his ass-grabbed in super-tight pants set to two different music tracks has over 50k.) The website Bros Icing Bros dot com was also huge, until Smirnoff itself shut it down, ending rumor that it was all a viral marketing campaign.

Tosh.O had a bit to mark the death of Bros Icing Bros last night on his show.

Cracked magazine though, has the best explanation of this nonsense: Bros Icing Bros: Understanding This Ridiculous Phenomenon. This is awesome, if only for their description of Smirnoff Ice:

There’s a reason Smirnoff Ice was chosen in a drinking game the object of which is not to drink: Smirnoff Ice is terrible. It is Limeade-scented Clown Sweat in a bottle. One flavor of Smirnoff Ice is just Sunshine Punch Kool-Aid mixed with farts. For Raspberry Burst Smirnoff, they put rubbing alcohol and Good n’ Plenty in a blender and flushed it down a prison toilet. It’s like someone wiped their ass with a pear and stapled it to your tongue. One time a convicted rapist fucked a produce section and the result was Pomegranate Fusion Smirnoff Ice. It’s like someone force-fed a fruit cup to a cow and then took it back out four stomachs in. Smirnoff Ice tastes like someone dropped a tube of strawberry lipsmackers into a bucket of cologne. You’d think someone dug up Carmen Miranda’s corpse and fermented it in an old paint can but it’s actually an Ice. If Jolly Ranchers could piss, it would taste like Strawberry Acai Smirnoff Ice.

"Clown sweat" is my new go to.