I've started seeing this online more and more and it is irking Mister Language Person (well, just me, as proxy for Mister Language Person). Please take note: "Schwag" is not a word. It's not like it's from Yiddish or anything. The word for stuff is SWAG. Actually, it's the word for free stuff. It's an acronym for Stuff We All Get.
If you are handing out gift bags or freebies, it's swag, not schwag. Stuff for sale is not really swag either, it's stuff for sale.
SWAG: Stuff We All Get.
Remember that.
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