nice package

Most of y'all know that I was a professional graphic designer for a while and still enjoy it when I can. I also truly appreciate really good graphic design, especially in packaging.

This wine label design caught my eye and I thought it was rather clever.

Via Bad Banana: Interesting branding for a new Riesling from Australia. The name was chosen to represent the "fear of leaping into the unknown" being felt by the wine's producer, Vina La Linea. I love the falling O. Any resemblance to the falling stock market is purely coincidental.

The newly emerging Hatch (get it? newly emerging? hatching? hello?) design company in San Francisco designed these labels and JAQK cellars' whole brand identity. I think the entire effort was beautifully crafted.

I hope the wine is as good as the labels. I'm looking forward to whatever Hatch hatches next.